Parade Information & Charity Info

We want everyone to have a good time, but here are some general
rules to follow while attending the parade - as well as info on the great charities we are supporting!

What is Howl-O-Ween All About?

Howl-o-Ween: A Dog Costume Parade is a walking costume parade for you and your pooch along with Mariachi & New Orleans brass bands, stilt walkers, a second line and more – all in the beautiful setting of the west side of Margaret T. Hance Park in Downtown Phoenix. *FREE to attend the parade and party but there is a registration fee for your dog to be in the parade. (Registration proceeds to benefit three great non-profits; One Community, Arizona Animal Welfare League and 100 Club.)

Afterwards, join the parade spectators for a block party that will include:

  • Live music – R&B/Motown set by “Southside Soul” featuring Kenny Gilmore
  • Bars serving beer, wine, and craft cocktails by Rattle & Rum
  • Food trucks
  • Ice cream stand
  • Live Screen Printing from Hamster Labs
  • Costume awards ceremony
  • Game zone
  • Vendor village
  • Pet adoption area
  • Face painting

What you can & can't bring:

Please Bring:

  • Blankets
  • Folding Chairs
  • Kids of All Ages
  • Games (Frisbees, Volleyballs, ETC)
  • Sealed Water Bottles
  • Art Supplies
  • Smiles

Please do NOT bring:

  • Cats
  • Amplified music, Bluetooth Speakers
  • Outside Food or Drinks (sealed water bottles and baby food OK)
  • Dogs Not Registered In The Parade


Can I bring my dog without registering for the parade?

In an effort to create a safe and fun environment for attendees and doggos alike, we ask that you register your pooch for the parade if you plan to bring him or her with you.

What do I receive with my dog registration?

Each costumed parade pooch will be given credentials and directions regarding their parade position before the start of the parade, a small batch of festive beads to throw to the crowd, and a discount drink ticket for their human. Registration includes one human escort. Additional human guests can walk with their pooch member by purchasing an escort pass for $10.

I have a lot of friends with dogs. Can we buy group tickets?

Group registration are available for groups of 10 or 20 (mix & match of dog participants and human escorts). If your group is larger than 20, please contact with “Group Dog Registration” in the subject line.

Are costumes required?

Costumes are required for dog parade participants and highly encouraged for their human escorts. Costumes are not required but welcomed for all spectator looking to join in the fun.

How can my business or organization get involved?

Event sponsorships, parade sponsored teams and vendor village booth spaces are all available for purchase. Email for more information.

Where do I go the day of the parade?

Dog & escort registrants must check in by 2:30pm at the parade stage area, located in the parking lot on the southeast corner of 3rd Ave & Culver. Spectators can join the fun at the west side of Hance Park, starting at 2pm. Parade will begin at 3pm.

Who receives the proceeds from the event?

All proceeds from registration fees and alcohol sales will go to these fine non-profit organizations: Arizona Animal Welfare League & SPCA, One Community, 100 Club. (More info on charities below)


  • All dogs need to be on a leash or secured in a wagon or non-motorized vehicle.
  • Costumes are encouraged for humans, but only mandatory for dogs registered in the parade. If you do dress up, be humane as well as creative.
  • Dog participants should be current on vaccinations and wearing current rabies tags.
  • Escort (human) is responsible for dog waste and discharge.
  • No displays of political, controversial or religious ideals are allowed. No ‘commercial’ displays or throws allowed. No motorized vehicles are allowed in the parade.

Arizona Animal Welfare League

Our mission is to rescue, rehabilitate and rehome dogs, cats, puppies and kittens throughout the State of Arizona that have been surrendered, abandoned, abused and neglected. To help reduce shelter population and the relinquishment of animals by offering affordable veterinary care and dog training to the public. To educate the next generation of animal advocates while teaching compassion for all living things to people of all ages.

One Community

ONE Community is THE coalition moving diversity, inclusion and equality forward in Arizona, where only 5 cities protect LGBTQ people from discrimination. Our Unity Pledge is the largest equality pledge in the nation, with more than 20,000 Arizona signers to date. Our programs have become a model for LGBTQ organizations nationwide. Your support will help sustain and grow ONE Community Foundation, which provides innovative educational and training for business leaders, millennials, people of faith, and transgender Arizonans.

100 Club

100 Club Of Arizona's mission is to provide financial assitance to families of first responders who are seriously injured or killed in the line of duty, and provide resources to enhance their safety and welfare. we have proudly served the public safety community since 1968.